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It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
It's that time of year again where I come onto the internet and use gifs to...
If you have been following news about the digital ad ecosystem at all, the fact...
An automation strategy can help reduce price variability and achieve...
For most linear TV sellers, the process for updating rate cards is...
Used to share pricing with buyers, TV rate cards contain a complete list of ad...
Although linear TV sellers are now able to segment and deliver audiences in...
TV has long been viewed as a cost-effective vehicle for delivering reach, which...
Aside from being calculated in Excel instead of a ledger, the process for...
The end of 2020 is near, and so many of us are longing to close this chapter...