4 Ways That TV and Digital Can Learn From Each Other

Posted by Ashley Swartz on Jun 18, 2019 1:00:00 PM

At Furious, we eat, sleep and breathe arming TV sellers with the tools they need to incorporate the lessons of digital and ultimately to keep TV ascendant in this next era of media. We see it as a matter of adaptation, of retooling the organization, the business, the stakeholders, and the sellers in the trenches with a new set of tools with which to fight what is essentially a new battle.

Throughout the next month, we’ll be releasing content to give TV sellers tools they need to stay on top. Look for learnings on addressable TV (i.e., thinking beyond CPP), our thoughts on the unduplicated reach curve (spoiler alert: it’s a myth!), and our take on the rate card of the future.

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Topics: Digital, TV Landscape, TV vs. Digital

Video: TV is Racing F1 With a Datsun

Posted by Ashley Swartz on Jun 4, 2019 1:00:00 PM

For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley J. Swartz.

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Topics: Revenue Optimization, Local Television, Inventory Management

TV’s Renaissance: Thank You Digital

Posted by Ashley Swartz on May 28, 2019 1:00:00 PM

One of my favorite hip hop artists, LL Cool J, describes TV advertising today the way that I see it at a moment in time, better than anyone:

“Don’t call it a comeback. I’ve been here for years.”

I have considered framing my argument in a variety of ways. I could trash digital and discuss fraud, fake news, a lack of trust, etc. Or, I could simply use the size and inertia of TV and the stellar Q3 2018 Political revenue (which not only threw TV a bone but changed the power dynamic of our country). I could speak about upper funnel versus lower funnel, the power of reach for a brand marketer only attainable in TV, etc.

All of these would make for a potentially interesting blog post but would ultimately not be the whole story.

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Topics: Digital, Television Advertising

Video: Legacy TV Sales Systems Need Immediate Progress, Not Disruption

Posted by John White on May 21, 2019 1:00:00 PM

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White.

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Topics: Yield Optimization, TV Sellers, TV Landscape

Consolidated Measurement for TV - Learning from the Mistakes of Digital

Posted by John White on May 14, 2019 1:00:00 PM

News of Nielsen being on the the block has been swirling as of late. Couple that with the threat from major broadcasters to walk away from the measurement giant, and the growth of Addressable TV offerings leads us all to the very real potential of a completely reimagined measurement paradigm for TV; but what would that look like?

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Topics: Consolidated Measurement, Digital, Television Advertising, Nielsen

Video: Lack Of Yield Optimization By TV Sellers Carries A Big Cost

Posted by Ashley Swartz on May 7, 2019 1:00:00 PM

This week's Furious video blog is a conversation I had with the Beet.tv team in Miami last year. The video provides a framework for yield optimization for sellers of Linear Televisions and ultimately how the introduction of yield management can help minimize risk and maximize revenue during times of increasing complexity, change and uncertainty. 
 
Although more than a year old, the message remains relevant; connecting system, data and the use of data science to power revenue and inventory management processes will be essential for TV sellers to continue to thrive during the rough waters that lie ahead. 
 
As always, we welcome your thoughts and invite you to the conversation. 

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Topics: Yield Optimization, TV Advertising, TV Sellers

Lack of Sales Process Automation is Killing Your Sales Org...

Posted by John White on Apr 30, 2019 1:00:39 PM

Let’s face it folks, linear TV is not getting any easier. More screens, more measurement, more rate types all spell more work for your sales organizations. So with all that MORE, you know what there is less and less of…TIME.

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Topics: Automation, Yield Optimization, Sales Process Automation

Code Reviews: How to Effectively and Politely Critique Code

Posted by Dylan Brams on Apr 25, 2019 1:00:00 PM

Programming is often a team effort for introverts. When working as a developer, you will run into decisions other developers have made that you consider mistakes.

It could be a data structure designed with three tightly bound tables. It could be a massive REST API managing all the company's requests with obsolete technology you need to extend or replace. It could include delicate, untested code that when modified, is likely to cause both personal and technical explosion.

I have built systems that contained all of these flaws, or worked with the (sometimes catastrophic) results. Working with and learning from other programmers is simply easier when you can critique their code effectively without offending them.

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Topics: Computer Coding, Programming, Developers

Don't Call it a Comeback - Traditional TV Advertising Hasn't Gone Anywhere

Posted by Ashley Swartz on Apr 23, 2019 1:00:00 PM

The growth [which is always impressive from base of 0] of digital media created a temporary [and artificial] bubble and offered investors and entrepreneurs a shiny object to chase. It was long believed there was more upside to be had in innovation that ‘blew stuff up’ or disrupted traditional TV businesses by shifting time and attention to new, digital platforms.

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Topics: Television Advertising, Traditional TV, Digital vs. Traditional

Death, Taxes, and Change: Adapting to Digital Transformation

Posted by Trish Lemley on Apr 16, 2019 1:00:00 PM

We all know the famous Benjamin Franklin quote: “There are only two certainties in life – death and taxes;” but I think we can certainly say there are 3 certainties in life and things we can’t avoid: death, taxes AND change. And is it me or does it seem like the changes in our industry are dizzying?

Just when you feel like you’ve got one new thing figured out, the next bright, shiny, confusing object of our industry's affection comes along to rock your world. It seems like we’ve been in a constant state of ‘digital transformation’ and transition for over 10 years. 

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Topics: Digital, Digital vs. Traditional, Digital Transformation