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Why Is the Supply of Linear Addressable TV Inventory So Constrained?

Posted by Ashley J. Swartz on Jul 7, 2020 1:00:00 PM

Brands and media buyers want their TV ads to reach specific consumers (think yogurt-eating moms in Duluth, not women between 18 and 54), just as they can do with their digital buys. And sellers with the data and targeting capabilities to offer addressable are eager to sell more of it due to the high CPMs it can command.

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Topics: Addressable TV

How TV Sellers Should Prepare for the Possibility of No NFL This Year

Posted by Darrin Helfers on Jun 30, 2020 1:00:00 PM

When live sports disappeared before our eyes in mid-March, many of us in the industry saw the pandemic in a dramatically new way. The virus became real. Aside from wondering how it would affect us and our families, there was real worry as to what advertisers and broadcasters would do in the absence of sports.

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Topics: TV Advertising, Inventory Management

Video: Is CTV Siphoning Off Dollars from Linear? It’s Complicated. (Part 9 of Learning Series)

Posted by Ashley J. Swartz on Jun 25, 2020 1:00:00 PM

This video explores the rise of CTV and whether it’s growing at the expense of traditional linear television. It’s the ninth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 9.

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Topics: TV 101

Why Advertisers Should Take Notice as Golf Returns to the Fairways

Posted by Darrin Helfers on Jun 23, 2020 1:00:00 PM

Golf returned to tournament action with the Charles Schwab Challenge in Fort Worth, Texas, earlier this month, which was a watershed moment for live sports in the wake of the pandemic.

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Topics: TV Advertising, Inventory Management

Video: Why the Media Industry Must Shake Its Addiction to ‘Panic Porn’ (Part 8 of Learning Series) 

Posted by Ashley J. Swartz on Jun 18, 2020 1:00:00 PM

This video explores how “panic porn” came to dominate the TV airwaves and why viewers are burned out, as well as how brands will need to reinvent themselves to show they’re purpose-driven. It’s the eighth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 8. 

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Why the MLB Will Alienate Fans and Advertisers for Years if Baseball Doesn’t Return in 2020

Posted by Darrin Helfers on Jun 16, 2020 1:00:00 PM

With the pandemic continuing to ravage the world and sports leagues struggling to find ways to play and televise games without fans, the fate of Major League Baseball is still unknown.

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Topics: Data Science

What is Addressable TV and Why Are Buyers and Sellers Eager for More?

Posted by Ashley J. Swartz on Jun 9, 2020 1:00:00 PM

To put it simply, addressable TV advertising makes it possible to deliver different commercials to different households as they watch the same show or live sports event.

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Topics: Addressable TV

Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

Posted by Ashley J. Swartz on Jun 4, 2020 1:00:00 PM

This video explores the ways in which portfolio optimization in media is similar to investing in securities as well as the principles TV sellers should follow to maximize their yield. It’s the seventh in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 7.

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Topics: TV 101

Video: Why Demand for Addressable TV Far Outpaces Supply (Part 6 of Learning Series)

Posted by Ashley J. Swartz on May 28, 2020 1:00:00 PM

This video unpacks why buyers are hungry for addressable, why supply is so constrained and the potential risks for sellers of over-indexing on this one type of inventory. It’s the sixth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 6.

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Topics: TV 101

Video: How Linear TV Sellers Should Respond to the COVID-19 Crisis (Part 5 of Learning Series)

Posted by Ashley J. Swartz on May 21, 2020 1:00:00 PM

This video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5.

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Topics: TV 101