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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
Read More

Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...

Read More

2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...

Read More

How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the fact...

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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...

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The 5 Pricing Processes and Workflows That Should Leverage Automation

For most linear TV sellers, the process for updating rate cards is...

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The Anatomy of a Rate Card: How TV Advertising Pricing Is Shared with Buyers

Used to share pricing with buyers, TV rate cards contain a complete list of ad...

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Why Sellers Should Have an Automation Strategy for Setting TV Ad Prices in 2021

Although linear TV sellers are now able to segment and deliver audiences in...

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TV 101: How Linear TV Inventory Is Typically Priced and Sold

TV has long been viewed as a cost-effective vehicle for delivering reach, which...

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Why Pricing Management Is Uniquely Challenging in the TV Industry

Aside from being calculated in Excel instead of a ledger, the process for...

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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...

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