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Ashley J. Swartz

Recent Posts

What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...

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The 5 Pricing Processes and Workflows That Should Leverage Automation

For most linear TV sellers, the process for updating rate cards is...

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The Anatomy of a Rate Card: How TV Advertising Pricing Is Shared with Buyers

Used to share pricing with buyers, TV rate cards contain a complete list of ad...

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Why Sellers Should Have an Automation Strategy for Setting TV Ad Prices in 2021

Although linear TV sellers are now able to segment and deliver audiences in...

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TV 101: How Linear TV Inventory Is Typically Priced and Sold

TV has long been viewed as a cost-effective vehicle for delivering reach, which...

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Why Pricing Management Is Uniquely Challenging in the TV Industry

Aside from being calculated in Excel instead of a ledger, the process for...

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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...

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3 Common Mistakes Sellers Make with Addressable TV and How to Course-Correct

For more than two decades now, programmers and operators have wanted to emulate...

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3 Common Mistakes Sellers Make with Traditional Linear and How to Fix Them

The enduring appeal of traditional linear TV to national advertisers has lulled...

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How to Package Inventory This Fall to Make Up for Lost High-Value Programming

The marketplace for TV and video advertising is incredibly dynamic right now,...

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