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Ashley J. Swartz

Recent Posts

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
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How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...
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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...

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How PROPHET Uses Data Science to Optimize Manufacturing Portfolios

In a recent post, I described how every manufacturer should be focused on...

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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...

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How Portfolio Optimization for B2B Manufacturing Is Similar to Investing in Securities

At Furious, we focus on helping sellers maximize the yield of their product...

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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...

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Why Middle Market B2B Companies Can No Longer Neglect Pricing

For a firm to supply its product to the market, it must do five things.

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Pricing Is the Best Yet Most Neglected Lever to Maximize Profit

Historically, cost has been the main driver in setting prices. A target...

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How Pricing Controls Can Prevent Revenue Leakage

I’d like to begin with a bold statement: If you haven’t updated and...

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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...

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The 5 Pricing Processes and Workflows That Should Leverage Automation

For most linear TV sellers, the process for updating rate cards is...

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