It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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Ashley J. Swartz
Recent Posts
It's that time of year again where I come onto the internet and use gifs to...
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It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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This video explores the ways in which portfolio optimization in media is...
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Like everything else in 2020, the fall TV season will be an exercise in...
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An automation strategy can help reduce price variability and achieve...
For most linear TV sellers, the process for updating rate cards is...
Used to share pricing with buyers, TV rate cards contain a complete list of ad...
Although linear TV sellers are now able to segment and deliver audiences in...
TV has long been viewed as a cost-effective vehicle for delivering reach, which...
Aside from being calculated in Excel instead of a ledger, the process for...
The end of 2020 is near, and so many of us are longing to close this chapter...
For more than two decades now, programmers and operators have wanted to emulate...
The enduring appeal of traditional linear TV to national advertisers has lulled...
The marketplace for TV and video advertising is incredibly dynamic right now,...
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