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Ashley Swartz

Recent Posts

Video: How Linear TV Sellers Should Respond to the COVID-19 Crisis (Part 5 of Learning Series)

Posted by Ashley Swartz on May 21, 2020 1:00:00 PM

This video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5.

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Topics: TV 101

How Pricing Controls Can Prevent Revenue Leakage in the Era of COVID-19

Posted by Ashley Swartz on May 19, 2020 1:00:00 PM

I’d like to begin with a bold statement. If you haven’t redone your rate card across your entire portfolio of linear, spot-sold inventory during this lockdown period, you’re missing revenue opportunities.

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Video: Why the TV Advertising Industry Will Embrace Consolidated Measurement (Part 4 of Learning Series)

Posted by Ashley Swartz on May 14, 2020 1:00:00 PM

The following video provides an overview of traditional TV systems and workflows, job functions in TV buying and selling, and ruminations on the future of TV advertising. It’s the fourth in a series of educational videos Furious has produced in collaboration with Beet.TV. To explore Furious’ TV101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 4: 

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Topics: TV 101

Resetting in the Wake of COVID-19: Why Active Inventory Management Is Crucial

Posted by Ashley Swartz on May 12, 2020 1:00:00 PM

The marketplace for buying and selling TV advertising has never looked like this before.

As if struck by a tornado, the majority of Tier 1 programming was wiped out. Live sports are gone entirely with no certain return date, and the volume of new primetime programming available for networks to unveil in the fall will be limited due to ongoing production delays.

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Video: Why True Cross-Platform Measurement Is Still Elusive (Part 3 of Learning Series)

Posted by Ashley Swartz on May 7, 2020 1:00:00 PM

The following video provides an overview of currencies of measurement and sale in TV and video advertising, ad targeting, the ad-tech stack and digital standards. It’s the third in a series of educational videos Furious has produced in collaboration with Beet.TV. To explore Furious’ TV101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 3:

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Topics: TV 101

How PROPHET Uses Data Science to Drive Portfolio Optimization

Posted by Ashley Swartz on May 5, 2020 1:00:00 PM

In a recent post, I described how every media seller should be focused on maximizing yield (i.e., the total revenue available from their pool of inventory), which represents an evolved way of doing business. Managing overall yield calls for continuously assessing the relative contribution of each ad product category to total revenue and rebalancing available inventory allocation to ensure that the greatest total revenue is achieved.  

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Topics: Yield Optimization

Video: Why Ad Loads Continue to Inch Upward (Part 2 of Learning Series)

Posted by Ashley Swartz on Apr 30, 2020 1:00:00 PM

The following video provides an overview of commercial models for TV and video, the rise of digital video, and the growth of ad loads. It’s the second in a series of educational videos Furious has produced in collaboration with Beet.TV. To explore Furious’s TV 101 Dictionary, which is a companion piece to this series, please  click here. Here’s a sampling of Part 2: 

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Topics: TV 101

Video: A Brief History of Broadcast and Cable TV (Part 1 of Learning Series)

Posted by Ashley Swartz on Apr 23, 2020 4:00:00 PM

The following video provides an overview of the history and evolution of traditional linear TV. It’s the first in a series of educational videos Furious has produced in collaboration with Beet.TV.  To explore Furious’s TV 101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 1:

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Topics: TV 101

3 Tenets of Portfolio Optimization Every TV Seller Should Know

Posted by Ashley Swartz on Apr 21, 2020 1:00:00 PM

Similar to investors, sellers of TV advertising should be actively managing their individual “assets” (i.e., their ad products) to ensure they’re optimizing the value of their portfolio, as described in a previous blog post. This calls for continuously assessing the relative contribution of each ad product category to total revenue and rebalancing available inventory allocation to ensure that clients are well-served and the greatest total revenue is achieved.

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Topics: Yield Optimization, TV Advertising

Video: How to Be a Lighthouse for Clients and Teams in Troubled Times

Posted by Ashley Swartz on Apr 16, 2020 1:00:00 PM

We’re currently experiencing an abrupt extraction from our lives, which comes with an entirely new set of fears. This often feels like a very singular, isolating event, but it’s through collaboration, patience and connection with one another that we’ll thrive again.

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Topics: TV 101