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Darrin Helfers

Recent Posts

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
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How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...
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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
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Will Streaming Services Be Forced to Drift to an AVOD Model?

As we head into winter and the pandemic continues to rage, the next few...

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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...

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Why Data Science Should Drive Your NBA and NHL Playoff Rates

As of press time, the NBA and NHL are poised to return for the playoff...

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How TV Sellers Should Prepare for the Possibility of No NFL This Year

When live sports disappeared before our eyes in mid-March, many of us in the...

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Why Advertisers Should Take Notice as Golf Returns to the Fairways

Golf returned to tournament action with the Charles Schwab Challenge in Fort...

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Why the MLB Will Alienate Fans and Advertisers for Years if Baseball Doesn’t Return in 2020

With the pandemic continuing to ravage the world and sports leagues...

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