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Darrin Helfers

Recent Posts

What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...

Read More

Will Streaming Services Be Forced to Drift to an AVOD Model?

As we head into winter and the pandemic continues to rage, the next few months...

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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...

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Why Data Science Should Drive Your NBA and NHL Playoff Rates

As of press time, the NBA and NHL are poised to return for the playoff season,...

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How TV Sellers Should Prepare for the Possibility of No NFL This Year

When live sports disappeared before our eyes in mid-March, many of us in the...

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Why Advertisers Should Take Notice as Golf Returns to the Fairways

Golf returned to tournament action with the Charles Schwab Challenge in Fort...

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Why the MLB Will Alienate Fans and Advertisers for Years if Baseball Doesn’t Return in 2020

With the pandemic continuing to ravage the world and sports leagues struggling...

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