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Darrin Helfers

Recent Posts

Will Streaming Services Be Forced to Drift to an AVOD Model?

Posted by Darrin Helfers on Nov 17, 2020 8:00:00 AM

As we head into winter and the pandemic continues to rage, the next few months are ideal for staying at home and catching up on all your favorite shows and even some new original programming. The big question is: Which streaming service should you subscribe to? Consumers have an ever-increasing buffet of options to pick from.

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Topics: TV Advertising Sales

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Posted by Darrin Helfers on Sep 8, 2020 1:00:00 PM

Like everything else in 2020, the fall TV season will be an exercise in creativity and adjusting on the fly as uncertainty reigns supreme.

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Topics: tv-advertising-trends

Why Data Science Should Drive Your NBA and NHL Playoff Rates

Posted by Darrin Helfers on Jul 14, 2020 1:00:00 PM

As of press time, the NBA and NHL are poised to return for the playoff season, which is a huge boon for the TV advertising ecosystem and for sports fans.

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Topics: Advertising Pricing & Planning

How TV Sellers Should Prepare for the Possibility of No NFL This Year

Posted by Darrin Helfers on Jun 30, 2020 1:00:00 PM

When live sports disappeared before our eyes in mid-March, many of us in the industry saw the pandemic in a dramatically new way. The virus became real. Aside from wondering how it would affect us and our families, there was real worry as to what advertisers and broadcasters would do in the absence of sports.

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Topics: tv-advertising-trends

Why Advertisers Should Take Notice as Golf Returns to the Fairways

Posted by Darrin Helfers on Jun 23, 2020 1:00:00 PM

Golf returned to tournament action with the Charles Schwab Challenge in Fort Worth, Texas, earlier this month, which was a watershed moment for live sports in the wake of the pandemic.

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Topics: tv-advertising-trends

Why the MLB Will Alienate Fans and Advertisers for Years if Baseball Doesn’t Return in 2020

Posted by Darrin Helfers on Jun 16, 2020 1:00:00 PM

With the pandemic continuing to ravage the world and sports leagues struggling to find ways to play and televise games without fans, the fate of Major League Baseball is still unknown.

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Topics: tv-advertising-trends