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Darrin Helfers

Recent Posts

How TV Sellers Should Prepare for the Possibility of No NFL This Year

Posted by Darrin Helfers on Jun 30, 2020 1:00:00 PM

When live sports disappeared before our eyes in mid-March, many of us in the industry saw the pandemic in a dramatically new way. The virus became real. Aside from wondering how it would affect us and our families, there was real worry as to what advertisers and broadcasters would do in the absence of sports.

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Topics: TV Advertising, Inventory Management

Why Advertisers Should Take Notice as Golf Returns to the Fairways

Posted by Darrin Helfers on Jun 23, 2020 1:00:00 PM

Golf returned to tournament action with the Charles Schwab Challenge in Fort Worth, Texas, earlier this month, which was a watershed moment for live sports in the wake of the pandemic.

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Topics: TV Advertising, Inventory Management

Why the MLB Will Alienate Fans and Advertisers for Years if Baseball Doesn’t Return in 2020

Posted by Darrin Helfers on Jun 16, 2020 1:00:00 PM

With the pandemic continuing to ravage the world and sports leagues struggling to find ways to play and televise games without fans, the fate of Major League Baseball is still unknown.

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Topics: Data Science