Join Our Mailing List

Subscribe to our mailing list and have valuable content delivered straight to your inbox.

Join Now

By clicking ‘Read More’, you can view all blogs by topic.

Ehud Trainin, PhD

Recent Posts

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
Read More

B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
Read More

3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
Read More

What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
Read More

How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
Read More

How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
Read More

Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
Read More

Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...
Read More

Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
Read More

Discover the Secret Sauce for TV Forecasting

Image Credit: Wright Studio/shutterstock.com As any media planner will tell...

Read More

Breaking Down What Truly Drives Yield

image credit: one photo/shutterstock.com Now that we’ve established that...

Read More

7 Rules for Superior Video Yield

image credit: G-Stock Studio/shutterstock.com The data is in: time spent...

Read More
SEE MORE BLOGS