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Ehud Trainin, PhD

Recent Posts

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
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How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...
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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
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Discover the Secret Sauce for TV Forecasting

Image Credit: Wright Studio/ As any media planner will tell...

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Breaking Down What Truly Drives Yield

image credit: one photo/ Now that we’ve established that...

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7 Rules for Superior Video Yield

image credit: G-Stock Studio/ The data is in: time spent...

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