John White

Recent Posts

Video: Legacy TV Sales Systems Need Immediate Progress, Not Disruption

Posted by John White on May 21, 2019 1:00:00 PM

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White.

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Topics: Yield Optimization, TV Sellers, TV Landscape

Consolidated Measurement for TV - Learning from the Mistakes of Digital

Posted by John White on May 14, 2019 1:00:00 PM

News of Nielsen being on the the block has been swirling as of late. Couple that with the threat from major broadcasters to walk away from the measurement giant, and the growth of Addressable TV offerings leads us all to the very real potential of a completely reimagined measurement paradigm for TV; but what would that look like?

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Topics: Consolidated Measurement, Digital, Television Advertising, Nielsen

Lack of Sales Process Automation is Killing Your Sales Org...

Posted by John White on Apr 30, 2019 1:00:39 PM

Let’s face it folks, linear TV is not getting any easier. More screens, more measurement, more rate types all spell more work for your sales organizations. So with all that MORE, you know what there is less and less of…TIME.

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Topics: Automation, Yield Optimization, Sales Process Automation

The Promise of Media in 2019

Posted by John White on Mar 13, 2019 2:34:43 PM

In 2018, media didn't get easier; but maybe we got smarter. 2018 was a fascinating year for media. We collectively moved past the “Blockchain” fad in Media because, well, it’s really hard to coordinate.

We saw more and more advertisers put the hammer down on fraud in ways they had only threatened to do before. We saw OTT/CTV take center stage with some huge announcements around direct-to-consumer offerings. And, maybe most importantly, we saw genuine movement around consolidated measurement; but even still, I find myself writing similar headlines for this article yet again.

Here’s what I learned about media in 2018. 

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Topics: Television Advertising, Linear TV, Media Trends, OTT