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JT White

Recent Posts

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
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How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...
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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
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How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...

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How to Activate Your VOD Library If Premium TV Doesn’t Come Back Soon

We continue to live in a weird time with high uncertainty. Although it...

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Why Packaging Should Be Treated as a Yield Process, Not a Sales Function

As a seller, you presumably have collections of content that you bundle...

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How to Harness Data From Your Streaming Service for Your Ad Business

As more premium streaming services hit the market, potentially ...

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How Traditional TV Stands to Benefit from Disney+ and Peacock

If you work in media and don’t come across at least one “Streaming Wars”...

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3 Best Practices to Manage Vendors and Partners in Your Media Company

image credit: ASDF_MEDIA/shutterstock.com As the media landscape expands and...

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The Viewability Challenge: What's in Store for TV?

image credit: metamorworks/shutterstock.com Anyone who lived through the...

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4 Ways Automation Can Make Your Media Sales Team More Efficient

image credit: Wright Studio/shutterstock.com The most important asset to any...

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Consolidated Measurement for TV - Learning from the Mistakes of Digital

image credit: Proxima Studio/shutterstock.com News of Nielsen being on the...

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The Unduplicated Reach Curve: Urban Myth or Reality?

image credit: Rasulov/shutterstock.com  As addressable TV comes within...

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