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JT White

Recent Posts

2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
Read More

How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...

Read More

How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...

Read More

How to Activate Your VOD Library If Premium TV Doesn’t Come Back Soon

We continue to live in a weird time with high uncertainty. Although it...

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Why Packaging Should Be Treated as a Yield Process, Not a Sales Function

As a seller, you presumably have collections of content that you bundle...

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How to Harness Data From Your Streaming Service for Your Ad Business

As more premium streaming services hit the market, potentially ...

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How Traditional TV Stands to Benefit from Disney+ and Peacock

If you work in media and don’t come across at least one “Streaming Wars”...

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3 Best Practices to Manage Vendors and Partners in Your Media Company

image credit: ASDF_MEDIA/shutterstock.com As the media landscape expands and...

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The Viewability Challenge: What's in Store for TV?

image credit: metamorworks/shutterstock.com Anyone who lived through the...

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4 Ways Automation Can Make Your Media Sales Team More Efficient

image credit: Wright Studio/shutterstock.com The most important asset to any...

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Consolidated Measurement for TV - Learning from the Mistakes of Digital

image credit: Proxima Studio/shutterstock.com News of Nielsen being on the...

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