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JT White

Recent Posts

Video: Legacy TV Sales Systems Need Immediate Progress, Not Disruption

Posted by JT White on May 21, 2019 1:00:00 PM

 

 

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White.

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Topics: TV Advertising Sales

Lack of Sales Process Automation is Killing Your Sales Org...

Posted by JT White on Apr 30, 2019 1:00:39 PM

image credit: Photon photo/shutterstock.com

Let’s face it, folks, linear TV is not getting any easier. More screens, more measurement, more rate types all spell more work for your sales organizations. So with all that MORE, you know what there is less and less of…TIME.

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Topics: Advertising Pricing & Planning

The Promise of Media in 2019

Posted by JT White on Mar 13, 2019 2:34:43 PM


image credit: Denizce/shutterstock.com

In 2018, media didn't get easier; but maybe we got smarter. 2018 was a fascinating year for media. We collectively moved past the “Blockchain” fad in Media because, well, it’s really hard to coordinate.

We saw more and more advertisers put the hammer down on fraud in ways they had only threatened to do before. We saw OTT/CTV take center stage with some huge announcements around direct-to-consumer offerings. And, maybe most importantly, we saw genuine movement around consolidated measurement; but even still, I find myself writing similar headlines for this article yet again.

Here’s what I learned about media in 2018. 

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Topics: tv-advertising-trends