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Neil Schaffer

Recent Posts

What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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How Networks Should Adapt If the Upfronts Have a Reduced Role

When you consider the various ways that COVID has disrupted the TV advertising...

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5 Ways Data Science Can Drive Higher Earnings Per Share (EPS)

image credit: Wright Studio/shutterstock.com In today’s media organizations,...

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Harness Your Data to Stem Revenue Leakage and Cost Inefficiency

image credit: Gorodenkoff/shutterstock.com Our recent white paper, “Spinning...

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How Data Science Improves Earnings per Share for Media Sellers

image credit: ra2studio/shutterstock.com Now that summer has come to an end,...

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