The Furious Blog

Like everything else in 2020, the fall TV season will be an exercise in...

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...

The end of 2020 is near, and so many of us are longing to close this chapter...

Given that capital is often constrained at midsize companies, investment in...

An automation strategy can help reduce price variability and achieve...

If you have been following news about the digital ad ecosystem at all, the...

This video explores the ways in which portfolio optimization in media is...

No matter what data source you consult, the flight of TV viewers from...

Although B2B manufacturers are increasingly using digital technology within...

For most linear TV sellers, the process for updating rate cards is...

Used to share pricing with buyers, TV rate cards contain a complete list of...

Although linear TV sellers are now able to segment and deliver audiences in...

TV has long been viewed as a cost-effective vehicle for delivering reach,...

Aside from being calculated in Excel instead of a ledger, the process for...

The end of 2020 is near, and so many of us are longing to close this chapter...

When you consider the various ways that COVID has disrupted the TV...

As we head into winter and the pandemic continues to rage, the next few...

For more than two decades now, programmers and operators have wanted to...

The enduring appeal of traditional linear TV to national advertisers has...