Subscribe to the Furious Times Monthly eNewsletter

Get the latest on advertising yield optimization for media companies sent straight to your inbox.

Sign Up Today

By clicking ‘Read More’, you can view all blogs by topic.

Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
Read More

3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
Read More

How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
Read More

How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
Read More

Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
Read More

The 5 Pricing Processes and Workflows That Should Leverage Automation

For most linear TV sellers, the process for updating rate cards is...

Read More

The Anatomy of a Rate Card: How TV Advertising Pricing Is Shared with Buyers

Used to share pricing with buyers, TV rate cards contain a complete list of...

Read More

Why Sellers Should Have an Automation Strategy for Setting TV Ad Prices in 2021

Although linear TV sellers are now able to segment and deliver audiences in...

Read More

TV 101: How Linear TV Inventory Is Typically Priced and Sold

TV has long been viewed as a cost-effective vehicle for delivering reach,...

Read More

Why Pricing Management Is Uniquely Challenging in the TV Industry

Aside from being calculated in Excel instead of a ledger, the process for...

Read More

3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...

Read More

How Networks Should Adapt If the Upfronts Have a Reduced Role

When you consider the various ways that COVID has disrupted the TV...

Read More

Will Streaming Services Be Forced to Drift to an AVOD Model?

As we head into winter and the pandemic continues to rage, the next few...

Read More

3 Common Mistakes Sellers Make with Addressable TV and How to Course-Correct

For more than two decades now, programmers and operators have wanted to...

Read More

3 Common Mistakes Sellers Make with Traditional Linear and How to Fix Them

The enduring appeal of traditional linear TV to national advertisers has...

Read More
SEE MORE BLOGS