Like everything else in 2020, the fall TV season will be an exercise in...
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The end of 2020 is near, and so many of us are longing to close this chapter...
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An automation strategy can help reduce price variability and achieve...
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If you have been following news about the digital ad ecosystem at all, the...
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This video explores the ways in which portfolio optimization in media is...
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For most linear TV sellers, the process for updating rate cards is...
Used to share pricing with buyers, TV rate cards contain a complete list of...
Although linear TV sellers are now able to segment and deliver audiences in...
TV has long been viewed as a cost-effective vehicle for delivering reach,...
Aside from being calculated in Excel instead of a ledger, the process for...
The end of 2020 is near, and so many of us are longing to close this chapter...
When you consider the various ways that COVID has disrupted the TV...
As we head into winter and the pandemic continues to rage, the next few...
For more than two decades now, programmers and operators have wanted to...
The enduring appeal of traditional linear TV to national advertisers has...
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