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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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B2B Call to Action to Transform Pricing Into a Competitive Advantage

Mid-market ($10M to $1B in annual revenue) B2B manufacturers (MMB2B) are...
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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...
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What Is Not Measured or Shared Is Not Managed

Given that capital is often constrained at midsize companies, investment in...
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How to Automate TV Rate Cards and Pricing in 3 Phases

An automation strategy can help reduce price variability and achieve...
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How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...
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Why B2B Manufacturers Should Have an Automation Strategy for Pricing

Although B2B manufacturers are increasingly using digital technology within...
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The 5 Pricing Processes and Workflows That Should Leverage Automation

For most linear TV sellers, the process for updating rate cards is...

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The Anatomy of a Rate Card: How TV Advertising Pricing Is Shared with Buyers

Used to share pricing with buyers, TV rate cards contain a complete list of...

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Why Sellers Should Have an Automation Strategy for Setting TV Ad Prices in 2021

Although linear TV sellers are now able to segment and deliver audiences in...

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TV 101: How Linear TV Inventory Is Typically Priced and Sold

TV has long been viewed as a cost-effective vehicle for delivering reach,...

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Why Pricing Management Is Uniquely Challenging in the TV Industry

Aside from being calculated in Excel instead of a ledger, the process for...

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3 Predictions for How Linear TV Advertising Will Evolve in 2021

The end of 2020 is near, and so many of us are longing to close this chapter...

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How Networks Should Adapt If the Upfronts Have a Reduced Role

When you consider the various ways that COVID has disrupted the TV...

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Will Streaming Services Be Forced to Drift to an AVOD Model?

As we head into winter and the pandemic continues to rage, the next few...

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3 Common Mistakes Sellers Make with Addressable TV and How to Course-Correct

For more than two decades now, programmers and operators have wanted to...

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3 Common Mistakes Sellers Make with Traditional Linear and How to Fix Them

The enduring appeal of traditional linear TV to national advertisers has...

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