It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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It's that time of year again where I come onto the internet and use gifs to...
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It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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This video explores the ways in which portfolio optimization in media is...
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Like everything else in 2020, the fall TV season will be an exercise in...
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When you consider the various ways that COVID has disrupted the TV advertising...
As we head into winter and the pandemic continues to rage, the next few months...
For more than two decades now, programmers and operators have wanted to emulate...
The enduring appeal of traditional linear TV to national advertisers has lulled...
The marketplace for TV and video advertising is incredibly dynamic right now,...
We continue to live in a weird time with high uncertainty. Although it...
Like everything else in 2020, the fall TV season will be an exercise in...
No matter what data source you consult, the flight of TV viewers from...
Addressable CPMs can be 10 to 20 times higher than a seller’s effective CPM...
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