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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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2022 Looking Ahead - I BELIEVE

It's that time of year again where I come onto the internet and use gifs to...
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What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...
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Video: How TV Sellers Can Maximize Yield by Hedging Their Bets (Part 7 of Learning Series)

This video explores the ways in which portfolio optimization in media is...
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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...
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How Networks Should Adapt If the Upfronts Have a Reduced Role

When you consider the various ways that COVID has disrupted the TV advertising...

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Will Streaming Services Be Forced to Drift to an AVOD Model?

As we head into winter and the pandemic continues to rage, the next few months...

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3 Common Mistakes Sellers Make with Addressable TV and How to Course-Correct

For more than two decades now, programmers and operators have wanted to emulate...

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3 Common Mistakes Sellers Make with Traditional Linear and How to Fix Them

The enduring appeal of traditional linear TV to national advertisers has lulled...

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How to Package Inventory This Fall to Make Up for Lost High-Value Programming

The marketplace for TV and video advertising is incredibly dynamic right now,...

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How to Activate Your VOD Library If Premium TV Doesn’t Come Back Soon

We continue to live in a weird time with high uncertainty. Although it...

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Why There’s Reason to Be Optimistic About the 2020 Fall TV Season

Like everything else in 2020, the fall TV season will be an exercise in...

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Why Sellers Need to Roll Back the Tide of Increasing TV Ad Loads

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Why Linear TV Advertising Won’t Be Devoured by CTV Despite the Flight of Viewers to Streaming

No matter what data source you consult, the flight of TV viewers from...

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3 Focus Areas to Make Your Addressable Linear Ad Business More Profitable

Addressable CPMs can be 10 to 20 times higher than a seller’s effective CPM...

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