The end of 2020 is near, and so many of us are longing to close this chapter and move onto a new one, though 2021 is still full of unknowns. Will it be another year of social distancing and working from home? Or will widespread distribution of vaccines return us to a semblance of normalcy by late Q2 or Q3? Is there even a universal “normal” anymore?
No matter what the future holds, the advertising industry will continue to push forward and adapt to whatever our “next normal” is. That being said, what does 2021 mean for linear TV and, more specifically, for linear TV advertising?
I have some thoughts and three predictions.