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Video: TV is Racing F1 With a Datsun

Posted by Ashley J. Swartz on Jun 4, 2019 1:00:00 PM

 

 

For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley J. Swartz.

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Topics: Addressable Linear Advertising