An Introduction to the Complete Dictionary of TV & Video Advertising Acronyms, Terms and Jargon

Posted by Ashley Swartz on Feb 4, 2020 1:00:00 PM

The Business of TV & Video Advertising, Explained

TV advertising once represented a world unto itself, distinct from other media channels. Audiences sat in front of their TV sets and watched programming at scheduled times. Commercials were sold by national broadcasters, local affiliates, cable networks, and distributors, usually on a GRP basis. Advertisers were content to leverage TV for reach — without drilling down into who exactly they were reaching. The vocabulary of TV advertising was insular and consistent.

As you know, that train has left the station.

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Topics: TV Advertising, Addressable TV

More Signal, Less Noise: 4 Predictions of How Media Will Evolve in 2020

Posted by Ashley Swartz on Dec 20, 2019 11:21:59 AM

I spent last week in London at the Future of TV Advertising Forum. These were the final days leading up to the election to determine the future of Brexit, and in speaking to British colleagues, I noticed a similar sentiment to what I hear in the U.S. about politics: fatigue. They had lost interest in the outcome and just wanted it to be over. 

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Topics: Addressable TV

3 Best Practices to Manage Vendors and Partners in Your Media Company

Posted by JT White on Oct 29, 2019 11:00:00 AM

image credit: ASDF_MEDIA/shutterstock.com

As the media landscape expands and the technical needs of organizations grow, partnering with highly specialized experts is increasingly necessary to succeed. The amount asked of individuals today is so much greater than it was in the past that having true domain expertise in every facet of your role is nearly impossible. But how do you ensure you’re working with the right people? With so much on the line, what steps can you take to set yourself up for success?

Below is a list of questions to ask yourself while engaging with outside resources to set your team up for success.

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Topics: Addressable TV

The Viewability Challenge: What's in Store for TV?

Posted by JT White on Oct 22, 2019 1:00:00 PM

image credit: metamorworks/shutterstock.com

Anyone who lived through the boom of digital video is sure to have opinions, memories, and potentially some nightmares of the creation, growth and eventual adoption of viewability. It was a necessary step but one that was wrought with loosely defined and adopted standards, competing “definitions” and, ultimately, heavy lift for operators and publishers.

And still, to this day, as Open Measurement comes to fruition with an ever-expanding set of delivery standards, there will be challenges ahead.

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Topics: TV Advertising, Addressable TV

4 Ways Automation Can Make Your Media Sales Team More Efficient

Posted by JT White on Oct 8, 2019 1:00:00 PM

image credit: Wright Studio/shutterstock.com

The most important asset to any sales organization is talented salespeople. What’s their most important asset? Time.

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Topics: Addressable TV

Understanding the Broadcast Portfolio Monetization Challenge

Posted by Ashley Swartz on Oct 1, 2019 1:00:00 PM

image credit: mrmohock/shutterstock.com

We all know that TV has gotten more complex—or, from my perspective, ripe with more opportunity. There are more commercial and distribution models than ever for TV (hello content!), which, in other industries, would spell opportunity to most incumbents with a strong portfolio of assets. 

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Topics: Addressable TV

Harness Your Data to Stem Revenue Leakage and Cost Inefficiency

Posted by Neil Schaffer on Sep 17, 2019 1:00:00 PM

image credit: Gorodenkoff/shutterstock.com

Our recent white paper, “Spinning Data Into Gold with Data Science” lays out how media sales organizations, including broadcasters, operators and cable networks , can turn their data into useful and actionable insights, resulting in higher earnings per share (EPS). Companies that aren’t effectively harnessing their data risk lower performance through missed revenue opportunities and inflated costs.

Here are a few examples of areas that might be leading to “revenue leakage” and cost inefficiency. Gaps that may be closed by effective use of current data management techniques and data science.

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Topics: Addressable TV, Data Science

How Data Science Improves Earnings per Share for Media Sellers

Posted by Neil Schaffer on Sep 10, 2019 1:00:00 PM

image credit: ra2studio/shutterstock.com

Now that summer has come to an end, it's time to revisit our goals for 2019. To help you attack the rest of the year, and set your media sales organization up for success in 2020, we are pleased to announce the release of our new white paper, “Spinning Data Into Gold: How Data Science Improves Earnings per Share for Media Sellers.”

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Topics: Addressable TV, Data Science

Discover the Secret Sauce for TV Forecasting

Posted by Ehud Trainin, PhD on Aug 27, 2019 1:00:00 PM

Image Credit: Wright Studio/shutterstock.com

As any media planner will tell you, forecasting views for TV can be overwhelming—and the consequences for mistakes can be huge. Underestimating the number of views means lost opportunity to sell inventory; overestimating results in a failure to deliver advertisers the guaranteed impressions promised and exposes a seller to liability risk.

We need to predict viewership days, weeks, sometimes months in advance, to carry out sales deals. Since views for linear TV can change drastically—even within the same series from week to week—what is a planner to do?

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Topics: TV Advertising, Addressable TV

Breaking Down What Truly Drives Yield

Posted by Ehud Trainin, PhD on Aug 13, 2019 1:00:00 PM

image credit: one photo/shutterstock.com

Now that we’ve established that maximizing yield is crucial for video advertising businesses, let’s break down what actually impacts yield—and what solutions exist to help media sellers maximize it. Yield has two levers: price and inventory allocation. Media yield management—and ultimately successful improvement in yield—requires a strong foundation in two key areas: forecasting and optimization.

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Topics: Yield Optimization, Addressable TV