The Unduplicated Reach Curve: Urban Myth or Reality?

Posted by JT White on Jul 16, 2019 1:00:00 PM

image credit: Rasulov/shutterstock.com 

As addressable TV comes within reach, you might wonder, “Now, can I know, with certainty, who is seeing my ads on television?” More importantly, “If I know who is seeing my ads on TV, can I understand and manage who sees what ads, on what devices and when with confidence?”

The answer: Maybe.

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Topics: Television Advertising, addressable TV

Addressable TV Opens More Doors Than You Might Think

Posted by JT White on Jun 25, 2019 1:00:00 PM

image credit: Ola chahrour/shutterstock.com

For those of us who’ve lived in “TV-land” for most of our careers, the word “measurement” can bring up feelings of frustration, confusion and even longing. We are tantalizingly close to knowing exactly who we’re targeting, though taking full advantage of addressable TV still feels elusive.

The promise of addressable TV reads a lot like the promise of digital: the ability to reach known people with the right creative, surrounded by the right content. In previous blog posts, I’ve outlined what we can learn from digital. Here, I’d like to do a deeper dive into what the ability to target and measure can truly unlock:

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Topics: addressable TV