It's that time of year again where I come onto the internet and use gifs to...
Advertising Pricing & Planning
An automation strategy can help reduce price variability and achieve...
For most linear TV sellers, the process for updating rate cards is...
Used to share pricing with buyers, TV rate cards contain a complete list of...
Although linear TV sellers are now able to segment and deliver audiences in...
TV has long been viewed as a cost-effective vehicle for delivering reach,...
Aside from being calculated in Excel instead of a ledger, the process for...
The marketplace for TV and video advertising is incredibly dynamic right...
We continue to live in a weird time with high uncertainty. Although it...
As of press time, the NBA and NHL are poised to return for the playoff...
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