Consolidated Measurement for TV - Learning from the Mistakes of Digital

Posted by John White on May 14, 2019 1:00:00 PM

News of Nielsen being on the the block has been swirling as of late. Couple that with the threat from major broadcasters to walk away from the measurement giant, and the growth of Addressable TV offerings leads us all to the very real potential of a completely reimagined measurement paradigm for TV; but what would that look like?

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Topics: Consolidated Measurement, Digital, Television Advertising, Nielsen