5 Ways Data Science Can Drive Higher Earnings Per Share (EPS)

Posted by Neil Schaffer on Sep 24, 2019 1:00:00 PM

image credit: Wright Studio/shutterstock.com 

In today’s media organizations, core business decisions are often made using Excel as the habitual tool of choice, overlooking the power of modern data science to improve outcomes. Big data can help you and your team forecast inventory more accurately to reduce makegoods, create data-backed rate cards that maximize value for each placement, and unearth insights from new, proactive reporting.

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Topics: Data Analytics, Data Science

How Data Science Improves Earnings per Share for Media Sellers

Posted by Neil Schaffer on Sep 10, 2019 1:00:00 PM

image credit: ra2studio/shutterstock.com

Now that summer has come to an end, it's time to revisit our goals for 2019. To help you attack the rest of the year, and set your media sales organization up for success in 2020, we are pleased to announce the release of our new white paper, “Spinning Data Into Gold: How Data Science Improves Earnings per Share for Media Sellers.”

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Topics: Data Analytics, Media Sellers

Death by a Thousand Pivot Tables: The Problem with Excel

Posted by Trish Lemley on Sep 3, 2019 1:00:00 PM

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Across the finance industry, the great Excel debate is alive and well, with ardent supporters on both sides. Why should those of us in media care what the finance industry thinks of Excel? Considering that many would say our businesses are duct-taped together with Excel, I think it’s worth some examination.

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Topics: Data Analytics