4 Ways That TV and Digital Can Learn From Each Other

Posted by Ashley Swartz on Jun 18, 2019 1:00:00 PM

At Furious, we eat, sleep and breathe arming TV sellers with the tools they need to incorporate the lessons of digital and ultimately to keep TV ascendant in this next era of media. We see it as a matter of adaptation, of retooling the organization, the business, the stakeholders, and the sellers in the trenches with a new set of tools with which to fight what is essentially a new battle.

Throughout the next month, we’ll be releasing content to give TV sellers tools they need to stay on top. Look for learnings on addressable TV (i.e., thinking beyond CPP), our thoughts on the unduplicated reach curve (spoiler alert: it’s a myth!), and our take on the rate card of the future.

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Topics: Digital, TV Landscape, TV vs. Digital

TV’s Renaissance: Thank You Digital

Posted by Ashley Swartz on May 28, 2019 1:00:00 PM

One of my favorite hip hop artists, LL Cool J, describes TV advertising today the way that I see it at a moment in time, better than anyone:

“Don’t call it a comeback. I’ve been here for years.”

I have considered framing my argument in a variety of ways. I could trash digital and discuss fraud, fake news, a lack of trust, etc. Or, I could simply use the size and inertia of TV and the stellar Q3 2018 Political revenue (which not only threw TV a bone but changed the power dynamic of our country). I could speak about upper funnel versus lower funnel, the power of reach for a brand marketer only attainable in TV, etc.

All of these would make for a potentially interesting blog post but would ultimately not be the whole story.

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Topics: Digital, Television Advertising

Consolidated Measurement for TV - Learning from the Mistakes of Digital

Posted by John White on May 14, 2019 1:00:00 PM

News of Nielsen being on the the block has been swirling as of late. Couple that with the threat from major broadcasters to walk away from the measurement giant, and the growth of Addressable TV offerings leads us all to the very real potential of a completely reimagined measurement paradigm for TV; but what would that look like?

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Topics: Consolidated Measurement, Digital, Television Advertising, Nielsen

Death, Taxes, and Change: Adapting to Digital Transformation

Posted by Trish Lemley on Apr 16, 2019 1:00:00 PM

We all know the famous Benjamin Franklin quote: “There are only two certainties in life – death and taxes;” but I think we can certainly say there are 3 certainties in life and things we can’t avoid: death, taxes AND change. And is it me or does it seem like the changes in our industry are dizzying?

Just when you feel like you’ve got one new thing figured out, the next bright, shiny, confusing object of our industry's affection comes along to rock your world. It seems like we’ve been in a constant state of ‘digital transformation’ and transition for over 10 years. 

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Topics: Digital, Digital vs. Traditional, Digital Transformation