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We all know the famous Benjamin Franklin quote: “There are only two certainties in life – death and taxes;” but I think we can certainly say there are 3 certainties in life and things we can’t avoid: death, taxes AND change. And is it me or does it seem like the changes in our industry are dizzying?
Just when you feel like you’ve got one new thing figured out, the next bright, shiny, confusing object of our industry's affection comes along to rock your world. It seems like we’ve been in a constant state of ‘digital transformation’ and transition for over 10 years.