The Viewability Challenge: What's in Store for TV?

Posted by JT White on Oct 22, 2019 1:00:00 PM

image credit: metamorworks/shutterstock.com

Anyone who lived through the boom of digital video is sure to have opinions, memories, and potentially some nightmares of the creation, growth and eventual adoption of viewability. It was a necessary step but one that was wrought with loosely defined and adopted standards, competing “definitions” and, ultimately, heavy lift for operators and publishers.

And still, to this day, as Open Measurement comes to fruition with an ever-expanding set of delivery standards, there will be challenges ahead.

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Topics: Television Advertising, Digital Transformation

Death, Taxes, and Change: Adapting to Digital Transformation

Posted by Trish Lemley on Apr 16, 2019 1:00:00 PM

image credit: Wright Studio/shutterstock.com 

We all know the famous Benjamin Franklin quote: “There are only two certainties in life – death and taxes;” but I think we can certainly say there are 3 certainties in life and things we can’t avoid: death, taxes AND change. And is it me or does it seem like the changes in our industry are dizzying?

Just when you feel like you’ve got one new thing figured out, the next bright, shiny, confusing object of our industry's affection comes along to rock your world. It seems like we’ve been in a constant state of ‘digital transformation’ and transition for over 10 years. 

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Topics: Digital, Digital Transformation