Don't Call it a Comeback - Traditional TV Advertising Hasn't Gone Anywhere

Posted by Ashley Swartz on Apr 23, 2019 1:00:00 PM

The growth [which is always impressive from base of 0] of digital media created a temporary [and artificial] bubble and offered investors and entrepreneurs a shiny object to chase. It was long believed there was more upside to be had in innovation that ‘blew stuff up’ or disrupted traditional TV businesses by shifting time and attention to new, digital platforms.

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Topics: Television Advertising, Traditional TV, Digital vs. Traditional

Death, Taxes, and Change: Adapting to Digital Transformation

Posted by Trish Lemley on Apr 16, 2019 1:00:00 PM

We all know the famous Benjamin Franklin quote: “There are only two certainties in life – death and taxes;” but I think we can certainly say there are 3 certainties in life and things we can’t avoid: death, taxes AND change. And is it me or does it seem like the changes in our industry are dizzying?

Just when you feel like you’ve got one new thing figured out, the next bright, shiny, confusing object of our industry's affection comes along to rock your world. It seems like we’ve been in a constant state of ‘digital transformation’ and transition for over 10 years. 

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Topics: Digital, Digital vs. Traditional, Digital Transformation