Breaking Down What Truly Drives Yield

Posted by Ehud Trainin, PhD on Aug 13, 2019 1:00:00 PM

image credit: one photo/shutterstock.com

Now that we’ve established that maximizing yield is crucial for video advertising businesses, let’s break down what actually impacts yield—and what solutions exist to help media sellers maximize it. Yield has two levers: price and inventory allocation. Media yield management—and ultimately successful improvement in yield—requires a strong foundation in two key areas: forecasting and optimization.

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Topics: Forecasting, Yield Optimization