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TV ad sales is a high-volume, fast-paced business with many clients to please, KPIs to track and deliver against and sales budgets to hit. As a result, TV sellers are pressured to come up with creative plans to reach their clients’ goals at the right price, all while leveraging their inventory. Too often, they are forced to rely on what they know advertisers will respond to, rather than exploring their entire house of wares. This is mainly due to the inability of systems to deliver quick and accurate information.
