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How TV Sellers Should Prepare for the Possibility of No NFL This Year

Posted by Darrin Helfers on Jun 30, 2020 1:00:00 PM

When live sports disappeared before our eyes in mid-March, many of us in the industry saw the pandemic in a dramatically new way. The virus became real. Aside from wondering how it would affect us and our families, there was real worry as to what advertisers and broadcasters would do in the absence of sports.

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Topics: TV Advertising, Inventory Management

Why Advertisers Should Take Notice as Golf Returns to the Fairways

Posted by Darrin Helfers on Jun 23, 2020 1:00:00 PM

Golf returned to tournament action with the Charles Schwab Challenge in Fort Worth, Texas, earlier this month, which was a watershed moment for live sports in the wake of the pandemic.

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Topics: TV Advertising, Inventory Management

How Pricing Controls Can Prevent Revenue Leakage in the Era of COVID-19

Posted by Ashley J. Swartz on May 19, 2020 1:00:00 PM

I’d like to begin with a bold statement. If you haven’t redone your rate card across your entire portfolio of linear, spot-sold inventory during this lockdown period, you’re missing revenue opportunities.

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Topics: Yield Optimization, Inventory Management

Resetting in the Wake of COVID-19: Why Active Inventory Management Is Crucial

Posted by Ashley J. Swartz on May 12, 2020 1:00:00 PM

The marketplace for buying and selling TV advertising has never looked like this before.

As if struck by a tornado, the majority of Tier 1 programming was wiped out. Live sports are gone entirely with no certain return date, and the volume of new primetime programming available for networks to unveil in the fall will be limited due to ongoing production delays.

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Topics: Inventory Management

How Portfolio Optimization in Media is Similar to Investing in Securities

Posted by Ashley J. Swartz on Apr 7, 2020 1:00:00 PM

At Furious, we focus on helping TV sellers maximize the yield of their advertising portfolios. We’d like to unpack that concept for people who are more familiar with portfolio optimization in the context of finance.

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Topics: Inventory Management

Cut Through Complexity with Data-Driven Solutions

Posted by Trish Lemley on Jul 2, 2019 1:00:00 PM

image credit: HAKINMHAN/shutterstock.com

TV ad sales is a high-volume, fast-paced business with many clients to please, KPIs to track and deliver against and sales budgets to hit. As a result, TV sellers are pressured to come up with creative plans to reach their clients’ goals at the right price, all while leveraging their inventory. Too often, they are forced to rely on what they know advertisers will respond to, rather than exploring their entire house of wares. This is mainly due to the inability of systems to deliver quick and accurate information.

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Topics: TV Advertising, Inventory Management

Video: TV is Racing F1 With a Datsun

Posted by Ashley J. Swartz on Jun 4, 2019 1:00:00 PM

 

 

For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley J. Swartz.

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Topics: TV Advertising, Inventory Management