In 2018, media didn't get easier; but maybe we got smarter. 2018 was a fascinating year for media. We collectively moved past the “Blockchain” fad in Media because, well, it’s really hard to coordinate.
We saw more and more advertisers put the hammer down on fraud in ways they had only threatened to do before. We saw OTT/CTV take center stage with some huge announcements around direct-to-consumer offerings. And, maybe most importantly, we saw genuine movement around consolidated measurement; but even still, I find myself writing similar headlines for this article yet again.
Here’s what I learned about media in 2018.