As of press time, the NBA and NHL are poised to return for the playoff season, which is a huge boon for the TV advertising ecosystem and for sports fans.
When live sports disappeared before our eyes in mid-March, many of us in the industry saw the pandemic in a dramatically new way. The virus became real. Aside from wondering how it would affect us and our families, there was real worry as to what advertisers and broadcasters would do in the absence of sports.
Golf returned to tournament action with the Charles Schwab Challenge in Fort Worth, Texas, earlier this month, which was a watershed moment for live sports in the wake of the pandemic.
With the pandemic continuing to ravage the world and sports leagues struggling to find ways to play and televise games without fans, the fate of Major League Baseball is still unknown.