Don't Call it a Comeback - Traditional TV Advertising Hasn't Gone Anywhere

Posted by Ashley Swartz on Apr 23, 2019 1:00:00 PM

The growth [which is always impressive from base of 0] of digital media created a temporary [and artificial] bubble and offered investors and entrepreneurs a shiny object to chase. It was long believed there was more upside to be had in innovation that ‘blew stuff up’ or disrupted traditional TV businesses by shifting time and attention to new, digital platforms.

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Topics: Television Advertising, Traditional TV, Digital vs. Traditional