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Video: How Linear TV Sellers Should Respond to the COVID-19 Crisis (Part 5 of Learning Series)

Posted by Ashley Swartz on May 21, 2020 1:00:00 PM

This video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5.

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Topics: TV 101

Video: Why the TV Advertising Industry Will Embrace Consolidated Measurement (Part 4 of Learning Series)

Posted by Ashley Swartz on May 14, 2020 1:00:00 PM

The following video provides an overview of traditional TV systems and workflows, job functions in TV buying and selling, and ruminations on the future of TV advertising. It’s the fourth in a series of educational videos Furious has produced in collaboration with Beet.TV. To explore Furious’ TV101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 4: 

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Topics: TV 101

Video: Why True Cross-Platform Measurement Is Still Elusive (Part 3 of Learning Series)

Posted by Ashley Swartz on May 7, 2020 1:00:00 PM

The following video provides an overview of currencies of measurement and sale in TV and video advertising, ad targeting, the ad-tech stack and digital standards. It’s the third in a series of educational videos Furious has produced in collaboration with Beet.TV. To explore Furious’ TV101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 3:

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Topics: TV 101

Video: Why Ad Loads Continue to Inch Upward (Part 2 of Learning Series)

Posted by Ashley Swartz on Apr 30, 2020 1:00:00 PM

The following video provides an overview of commercial models for TV and video, the rise of digital video, and the growth of ad loads. It’s the second in a series of educational videos Furious has produced in collaboration with Beet.TV. To explore Furious’s TV 101 Dictionary, which is a companion piece to this series, please  click here. Here’s a sampling of Part 2: 

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Topics: TV 101

Video: A Brief History of Broadcast and Cable TV (Part 1 of Learning Series)

Posted by Ashley Swartz on Apr 23, 2020 4:00:00 PM

The following video provides an overview of the history and evolution of traditional linear TV. It’s the first in a series of educational videos Furious has produced in collaboration with Beet.TV.  To explore Furious’s TV 101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 1:

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Topics: TV 101

Video: How to Be a Lighthouse for Clients and Teams in Troubled Times

Posted by Ashley Swartz on Apr 16, 2020 1:00:00 PM

We’re currently experiencing an abrupt extraction from our lives, which comes with an entirely new set of fears. This often feels like a very singular, isolating event, but it’s through collaboration, patience and connection with one another that we’ll thrive again.

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Topics: TV 101

How Sellers Can Adapt as Linear TV Becomes More Like Digital

Posted by Ashley Swartz on Mar 31, 2020 1:00:00 PM

Notwithstanding the fact that 80 to 90% of linear TV sellers’ revenue still comes from traditional, Nielsen-measured television, the ecosystem of TV advertising is looking more and more like the digital LUMAscape. That’s because an ever-increasing number of data and technology providers are in the mix as sellers ramp up their addressable businesses.

Meanwhile, digital metrics have pervaded the TV landscape, making it difficult to hear the signal through the noise of possible ways to measure, buy and sell.

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Topics: Addressable TV, TV 101

5 Takeaways to Help TV Sellers Navigate Changing Macro Conditions

Posted by Ashley Swartz on Mar 17, 2020 1:00:00 PM

Changing audience behaviors and the infusion of data on both sides of the value chain are forcing programmers and distributors to evolve from pure content creators and infrastructure owners into technology companies, like it or not.

These companies are making tech investments that would have been unheard of a decade ago. Take NBCUniversal, which is betting big on its own streaming service instead of letting Netflix own the audience for beloved shows like “Friends” and “The Office” indefinitely. Or Dish and Sling, which launched their own vMVPDs to distribute live and on-demand linear TV over the internet.

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Topics: Yield Optimization, TV Advertising, Addressable TV, TV 101

Addressable TV: How MVPDs Are Leading the Way Via Linear Insertion

Posted by Ashley Swartz on Mar 10, 2020 1:00:00 PM

Though advertisers still tend to view TV as a medium for mass reach, investment in systems that can target specific households is growing, with addressable TV ad spend projected to reach $3.37 billion in 2020, according to eMarketer. That’s a drop in the bucket when you consider how much is spent annually on TV advertising, but a stunning amount given addressable started from zero not long ago.

Scale is still limited, but the growth curve for data-driven TV ad products is unmistakable. It’s now possible to deliver household-specific ads to 64 million U.S. homes, though only for a small percentage of linear inventory.

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Topics: TV Advertising, Addressable TV, TV 101

How New TV & Video Distribution and Commercial Models Gave Rise to the Golden Age of Content

Posted by Ashley Swartz on Mar 3, 2020 1:00:00 PM

A decade ago, if you wanted to watch TV at home, your options for getting it onto your screen were limited. Annoyingly, you had to rely on your local cable or satellite provider to come to your home and install a set-top box. Streaming options were starting to come onto the scene, but most of the programming people cared about wasn’t available there.

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Topics: TV Advertising, Addressable TV, TV 101