The Unduplicated Reach Curve: Urban Myth or Reality?

Posted by John White on Jul 16, 2019 1:00:00 PM


As addressable TV comes within reach, you might wonder, “Now, can I know, with certainty, who is seeing my ads on television?” More importantly, “If I know who is seeing my ads on TV, can I understand and manage who sees what ads, on what devices and when with confidence?”

The answer: Maybe.

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Topics: TV Advertising, addressable TV, Unduplicated Reach Curve, Identity Graphs

Cut Through Complexity with Data-Driven Solutions

Posted by Trish Lemley on Jul 2, 2019 1:00:00 PM

TV ad sales is a high-volume, fast-paced business with many clients to please, KPIs to track and deliver against and sales budgets to hit. As a result, TV sellers are pressured to come up with creative plans to reach their clients’ goals at the right price, all while leveraging their inventory. Too often, they are forced to rely on what they know advertisers will respond to, rather than exploring their entire house of wares. This is mainly due to the inability of systems to deliver quick and accurate information.

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Topics: TV Advertising, TV Sellers, Inventory Management, Data-Driven

Video: Lack Of Yield Optimization By TV Sellers Carries A Big Cost

Posted by Ashley Swartz on May 7, 2019 1:00:00 PM

This week's Furious video blog is a conversation I had with the Beet.tv team in Miami last year. The video provides a framework for yield optimization for sellers of Linear Televisions and ultimately how the introduction of yield management can help minimize risk and maximize revenue during times of increasing complexity, change and uncertainty. 
 
Although more than a year old, the message remains relevant; connecting system, data and the use of data science to power revenue and inventory management processes will be essential for TV sellers to continue to thrive during the rough waters that lie ahead. 
 
As always, we welcome your thoughts and invite you to the conversation. 

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Topics: Yield Optimization, TV Advertising, TV Sellers