Join Our Mailing List

Subscribe to our mailing list and have valuable content delivered straight to your inbox.

Join Now

The Furious Media Blog | TV Advertising Sales

What the Current MLB Labor Dispute Means for TV Sellers

It’s like Groundhog Day for Major League Baseball. Almost two years ago, I...

Read More

How Google Is Quietly Forcing Digital Sellers to Embrace Traditional Linear TV Paradigms

If you have been following news about the digital ad ecosystem at all, the fact...

Read More

The Anatomy of a Rate Card: How TV Advertising Pricing Is Shared with Buyers

Used to share pricing with buyers, TV rate cards contain a complete list of ad...

Read More

Why Sellers Should Have an Automation Strategy for Setting TV Ad Prices in 2021

Although linear TV sellers are now able to segment and deliver audiences in...

Read More

TV 101: How Linear TV Inventory Is Typically Priced and Sold

TV has long been viewed as a cost-effective vehicle for delivering reach, which...

Read More

How Networks Should Adapt If the Upfronts Have a Reduced Role

When you consider the various ways that COVID has disrupted the TV advertising...

Read More

Will Streaming Services Be Forced to Drift to an AVOD Model?

As we head into winter and the pandemic continues to rage, the next few months...

Read More

Why Sellers Need to Roll Back the Tide of Increasing TV Ad Loads

Read More

Video: Why True Cross-Platform Measurement Is Still Elusive (Part 3 of Learning Series)

The following video provides an overview of currencies of measurement and sale...

Read More

How Currencies of Measurement and Sale Are Changing — And Staying the Same

When you examine how television advertising is bought and sold, it’s striking...

Read More
SEE MORE BLOGS