If you have been following news about the digital ad ecosystem at all, the...
TV Advertising Sales
Used to share pricing with buyers, TV rate cards contain a complete list of...
Although linear TV sellers are now able to segment and deliver audiences in...
TV has long been viewed as a cost-effective vehicle for delivering reach,...
When you consider the various ways that COVID has disrupted the TV...
As we head into winter and the pandemic continues to rage, the next few...
The following video provides an overview of currencies of measurement and...
When you examine how television advertising is bought and sold, it’s...
The Business of TV & Video Advertising, Explained TV advertising once...
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