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Why TV and Video Advertising Are Getting Harder to Sell and to Buy

Posted by Ashley J. Swartz on Jan 28, 2020 1:00:00 PM

image credit: D3Damon / istockphoto.com

Between 1950 and 1970, the Big Three networks (namely CBS, NBC and ABC) accounted for 95% of primetime viewing, and the transaction layer of TV advertising was relatively simple. For the most part, you had only networks, agencies and brand marketers in the mix, not layer upon layer of intermediaries as we have now.

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Topics: TV Advertising Sales

3 Best Practices to Manage Vendors and Partners in Your Media Company

Posted by JT White on Oct 29, 2019 11:00:00 AM

image credit: ASDF_MEDIA/shutterstock.com

As the media landscape expands and the technical needs of organizations grow, partnering with highly specialized experts is increasingly necessary to succeed. The amount asked of individuals today is so much greater than it was in the past that having true domain expertise in every facet of your role is nearly impossible. But how do you ensure you’re working with the right people? With so much on the line, what steps can you take to set yourself up for success?

Below is a list of questions to ask yourself while engaging with outside resources to set your team up for success.

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Topics: TV Advertising Sales

4 Ways Automation Can Make Your Media Sales Team More Efficient

Posted by JT White on Oct 8, 2019 1:00:00 PM

image credit: Wright Studio/shutterstock.com

The most important asset to any sales organization is talented salespeople. What’s their most important asset? Time.

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Topics: TV Advertising Sales

How Data Science Improves Earnings per Share for Media Sellers

Posted by Neil Schaffer on Sep 10, 2019 1:00:00 PM

image credit: ra2studio/shutterstock.com

Now that summer has come to an end, it's time to revisit our goals for 2019. To help you attack the rest of the year, and set your media sales organization up for success in 2020, we are pleased to announce the release of our new white paper, “Spinning Data Into Gold: How Data Science Improves Earnings per Share for Media Sellers.”

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Topics: TV Advertising Sales

The Unduplicated Reach Curve: Urban Myth or Reality?

Posted by JT White on Jul 16, 2019 1:00:00 PM

image credit: Rasulov/shutterstock.com 

As addressable TV comes within reach, you might wonder, “Now, can I know, with certainty, who is seeing my ads on television?” More importantly, “If I know who is seeing my ads on TV, can I understand and manage who sees what ads, on what devices and when with confidence?”

The answer: Maybe.

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Topics: TV Advertising Sales

Video: Legacy TV Sales Systems Need Immediate Progress, Not Disruption

Posted by JT White on May 21, 2019 1:00:00 PM

 

 

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White.

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Topics: TV Advertising Sales