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Video: A Brief History of Broadcast and Cable TV (Part 1 of Learning Series)

Posted by Ashley J. Swartz on Apr 23, 2020 4:00:00 PM

The following video provides an overview of the history and evolution of traditional linear TV. It’s the first in a series of educational videos Furious has produced in collaboration with Beet.TV.  To explore Furious’s TV 101 Dictionary, which is a companion piece to this series, please click here. Here’s a sampling of Part 1:

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Topics: tv-advertising-trends

Video: How to Be a Lighthouse for Clients and Teams in Troubled Times

Posted by Ashley J. Swartz on Apr 16, 2020 1:00:00 PM

We’re currently experiencing an abrupt extraction from our lives, which comes with an entirely new set of fears. This often feels like a very singular, isolating event, but it’s through collaboration, patience and connection with one another that we’ll thrive again.

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Topics: tv-advertising-trends

How Sellers Can Adapt as Linear TV Becomes More Like Digital

Posted by Ashley J. Swartz on Mar 31, 2020 1:00:00 PM

Notwithstanding the fact that 80 to 90% of linear TV sellers’ revenue still comes from traditional, Nielsen-measured television, the ecosystem of TV advertising is looking more and more like the digital LUMAscape. That’s because an ever-increasing number of data and technology providers are in the mix as sellers ramp up their addressable businesses.

Meanwhile, digital metrics have pervaded the TV landscape, making it difficult to hear the signal through the noise of possible ways to measure, buy and sell.

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Topics: tv-advertising-trends

Being a Lighthouse in the Darkness

Posted by Ashley J. Swartz on Mar 24, 2020 8:23:09 AM

Living within sight of the Atlantic Ocean, nautical symbols are near and dear to me. Whales, dolphins, anchors and mermaids are all warm and evocative symbols of my beloved seaside community, but during these past few weeks, the lighthouse has become especially meaningful. It’s an enduring symbol that has transcended nautical significance to represent guidance, strength and hope. It illuminates the darkest waters and brings us safely to port.

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Topics: tv-advertising-trends

5 Takeaways to Help TV Sellers Navigate Changing Macro Conditions

Posted by Ashley J. Swartz on Mar 17, 2020 1:00:00 PM

Changing audience behaviors and the infusion of data on both sides of the value chain are forcing programmers and distributors to evolve from pure content creators and infrastructure owners into technology companies, like it or not.

These companies are making tech investments that would have been unheard of a decade ago. Take NBCUniversal, which is betting big on its own streaming service instead of letting Netflix own the audience for beloved shows like “Friends” and “The Office” indefinitely. Or Dish and Sling, which launched their own vMVPDs to distribute live and on-demand linear TV over the internet.

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Topics: tv-advertising-trends

How New TV & Video Distribution and Commercial Models Gave Rise to the Golden Age of Content

Posted by Ashley J. Swartz on Mar 3, 2020 1:00:00 PM

A decade ago, if you wanted to watch TV at home, your options for getting it onto your screen were limited. Annoyingly, you had to rely on your local cable or satellite provider to come to your home and install a set-top box. Streaming options were starting to come onto the scene, but most of the programming people cared about wasn’t available there.

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Topics: tv-advertising-trends

How Traditional TV Stands to Benefit from Disney+ and Peacock

Posted by JT White on Feb 11, 2020 1:00:00 PM

If you work in media and don’t come across at least one “Streaming Wars” article each week, you are either doing something very right or very wrong. Since Disney+ was announced, there’s been great fanfare as to how it will affect the streaming landscape. Whether or not you believe it will steal share from Netflix, Amazon and Hulu or force them into adopting new business models, it’s been excellent fodder for media reporters.

It also brought back one of my all-time favorite headlines: “The Death of TV.” Oh, that old chestnut.

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Topics: tv-advertising-trends

5 Takeaways for Buyers as Macro Shifts Continue to Disrupt the TV Landscape

Posted by Ashley J. Swartz on Jan 14, 2020 1:00:00 PM

image credit: metamorworks / istockphoto.com

Transformed by changing audience behaviors and the proliferation of data on both sides of the value chain, the TV advertising industry is in flux. As a result of increasing complexity, television has gotten harder to buy and harder to sell.

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Topics: tv-advertising-trends

More Signal, Less Noise: 4 Predictions of How Media Will Evolve in 2020

Posted by Ashley J. Swartz on Dec 20, 2019 11:21:59 AM

I spent last week in London at the Future of TV Advertising Forum. These were the final days leading up to the election to determine the future of Brexit, and in speaking to British colleagues, I noticed a similar sentiment to what I hear in the U.S. about politics: fatigue. They had lost interest in the outcome and just wanted it to be over. 

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Topics: tv-advertising-trends

The Viewability Challenge: What's in Store for TV?

Posted by JT White on Oct 22, 2019 1:00:00 PM

image credit: metamorworks/shutterstock.com

Anyone who lived through the boom of digital video is sure to have opinions, memories, and potentially some nightmares of the creation, growth and eventual adoption of viewability. It was a necessary step but one that was wrought with loosely defined and adopted standards, competing “definitions” and, ultimately, heavy lift for operators and publishers.

And still, to this day, as Open Measurement comes to fruition with an ever-expanding set of delivery standards, there will be challenges ahead.

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Topics: tv-advertising-trends