Video: Legacy TV Sales Systems Need Immediate Progress, Not Disruption

Posted by John White on May 21, 2019 1:00:00 PM

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White.

Read More

Topics: Yield Optimization, TV Sellers, TV Landscape

Video: Lack Of Yield Optimization By TV Sellers Carries A Big Cost

Posted by Ashley Swartz on May 7, 2019 1:00:00 PM

This week's Furious video blog is a conversation I had with the Beet.tv team in Miami last year. The video provides a framework for yield optimization for sellers of Linear Televisions and ultimately how the introduction of yield management can help minimize risk and maximize revenue during times of increasing complexity, change and uncertainty. 
 
Although more than a year old, the message remains relevant; connecting system, data and the use of data science to power revenue and inventory management processes will be essential for TV sellers to continue to thrive during the rough waters that lie ahead. 
 
As always, we welcome your thoughts and invite you to the conversation. 

Read More

Topics: Yield Optimization, TV Advertising, TV Sellers