7 Rules for Superior Video Yield

Posted by Ehud Trainin, PhD on Aug 6, 2019 1:00:00 PM

image credit: G-Stock Studio/shutterstock.com

The data is in: time spent with video each day is flattening—which means overall consumption is flattening as well. Tighter numbers mean now is the time to pay special attention to yield, making the most of revenue per spot. Since every media company is unique—with its own programming, ad inventory, and data—the business logic that predicts and determines the right pricing must be unique as well.

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Topics: Yield Optimization, Video Yield